Klaviyo Script: Track customer interactions in Turis

With the new Turis-Klaviyo integration script, you can track detailed customer behavior and send actionable events to Klaviyo. This allows for advanced segmentation, enabling more targeted and relevant communication.

Why Use Dynamic Segmentation?

Move Beyond Static Email Segments

Static or overly generic email segments can make your messaging irrelevant, often lost in inbox clutter. Dynamic segments, on the other hand, ensure your messages reach the right audience with tailored content.

Benefits of Dynamic Segmentation

Dynamic segmentation lets you create criteria-based groups, such as:

• Customers who view specific products.
• Customers who purchase certain items or combinations.
• Customers who abandon their carts.

This precise targeting increases engagement, clicks, and sales.

Setting Up the Script

Access the Script Template

• Log in to your Turis account.
• Navigate to Tools → Script Manager and open the Templates tab.

Get Your Klaviyo Public Key

• Klaviyo provides a public key to securely connect with services like Turis.
• Retrieve your key here.

Enable Data Streaming

• Once configured, Turis will track and send the following events to Klaviyo:
  • Page loads
  • Product views
  • Add to cart actions
  • Quantity changes
  • Checkout starts and completions
  • Sign-ins

Using Dynamic Segments in Klaviyo

Klaviyo’s Dynamic Segments automatically update based on user behavior. Examples include:

• Users who click but don’t purchase.
• Buyers of a specific product who haven’t bought another.
• Customers who start but don’t complete checkouts.
• High-value purchasers based on total spend.

Once set up, these segments dynamically update as user behavior changes, keeping your targeting precise and impactful.

Creativity with Segments

Turis captures and streams detailed data to Klaviyo, giving you endless possibilities for segmentation. The data integrates seamlessly into Klaviyo’s segment builder, making it easy to create detailed, high-performing email segments.

Monitoring Data in Klaviyo

Klaviyo’s Metrics and Activity Feed lets you review data from Turis (and other sources). Here, you can:

• View tracked events.
• Analyze user-specific data.

Note: Klaviyo can only display data for users who’ve opened an email sent from Klaviyo. However, with Anonymous Visitor Tracking enabled, you can start tracking users before they interact with your emails. Once they open a Klaviyo email, all prior tracked behavior will sync.

With Turis and Klaviyo’s integration, you can transform your email marketing strategy by leveraging rich customer insights and creating highly targeted, dynamic segments. Log in to Turis and activate the script today to get started!