---
title: "Highlight New Products with a Label"
url: "https://support.turis.app/en/article/highlight-new-products-with-a-label"
language: "en"
last_updated: "2025-03-28T08:51:29.012Z"
---

# Highlight New Products with a Label

Featuring new products in your shop can help attract attention from Buyers and increase engagement with your latest offerings. In Turis, you can easily add a "New" label to highlight recently added products. This guide walks you through how to enable and customize the New Product label to best suit your brand.

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## Accessing the Products Section

To manage product settings, start by clicking on **⚙️ Settings** in the menu on the left-hand side. Then, click on **Products**.

![](https://cdn-assets.productfruits.com/871b3204-7a25-4750-9685-11f9243873e5)

Once inside the Products section, you will see nine subcategories:

-   **New products**
-   **Out of stock**
-   **Backorders**
-   **Stock visibility**
-   **Sort options**
-   **Product card**
-   **Shipping motivator**
-   **Buyer data export**
-   **Favorites**

The following sections explain how to use the **New product label** feature in **New products**.

![](https://cdn-assets.productfruits.com/704c49db-e13a-4667-b0e2-81eb53c714fc)

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## New Product Label

Turis allows you to highlight new products with a "New" label, making it easier for Buyers to identify recently added items in your shop.

### Setting Up the New Product Label

-   Navigate to **Settings > Products > New products**.
-   A settings window will appear where you can define the label duration, text, and colors.

### Customizing the Label

-   **Duration**: Set how many days the label remains active on a product. The default setting is **7 days**.
-   **Text**: Customize the label text instead of using "New!" You have a maximum of **10 characters** to personalize it.
-   **Colors**: Adjust the background and text colors of the label to match your brand’s identity.
    -   Click the color box to open the color picker.
    -   Drag the color selector to choose a shade or enter a **Hex color code** for precise branding.

Once your customizations are complete, **remember to click "Save"** to apply the changes.

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## Applying the Label to a Product

To enable the label on a specific product:

-   Go to **📦 Products**.
-   Select the product you want to feature.
-   Tick the checkbox labeled **"This is a new product"**.

![](https://cdn-assets.productfruits.com/9b23f43d-2a33-4204-9b39-54c4f0761c5e)

-   Click **Save**.

The label will appear in the **upper-left corner** of the product card, making it visible to your Buyers.

![](https://cdn-assets.productfruits.com/59242df8-6b7e-4558-860b-187fcd840819)

By utilizing this feature, you can effectively showcase new products and draw attention to them within your shop.